Portfolio
Bespoke solutions to help your business succeed online. Choose the service package that matches your goals.
Plus Queen brand and webshop
Plus Queen is a fictional premium label I created to demonstrate how luxury and body positivity can live together inside a UX-driven visual system. The goal was to craft an online experience that conveys beauty, confidence, femininity, and acceptance. At the heart of the concept sits the elegant intertwining of the “P” and “Q” initials — a symbol of harmony, strength, and refinement. Deep purple and gold tones speak to luxury and confidence, while skin-tone pastels express warmth and inclusivity. From a UX perspective, the system needed to make the user feel comfortable, safe, and inspired. The layout stays transparent, navigation remains intuitive, and the imagery celebrates real women in real lighting — with minimal retouching and plenty of empathy. The result is a brand experience where luxury and self-acceptance amplify each other instead of colliding. 👉 A UX project that proves design can be elegant, inclusive, and uplifting all at once.
Nectaar – honey elixir
Premium ecommerce experience and identity for a fictional beauty brand built around honey-based hair and skincare. The goal was to balance luxury, natural inspiration, and mindful self-care — because lasting value is always crafted with quality materials. The project is close to my heart: I created it at the very start of my career and it earned me the “Webdesign Student of the Year” award at OWT in 2023. Sketches, mood boards, and multiple concept passes shaped the final system, which I refined with my mentor’s feedback so the nature-inspired elegance stays in harmony with a premium aesthetic.
Remedy Solutions by Lona
A fifteen-year-old naturopathy practice with deep expertise and premium-quality care needed a digital presence that finally lived up to its reputation. We set out to translate Lona’s tailored wellbeing programs into a confident, scalable brand system that could nearly double her client capacity within a year. Challenge While the service quality was exceptional, the visual and digital touchpoints lagged behind. We kicked off with an All-In-One engagement that extended far beyond a logo refresh, evolving into personal brand building plus a full-funnel strategy to deliver the growth targets.
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